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The obligatory SXSW recap post

Stax o' Wax
Into the belly of the beast I keep not finding time to post about my trip with Laura to the SXSW Interactive conference last month, but it was a swell time and I should probably jot down a few memories before a) they become totally instead of just mostly irrelevant, and b) they fall completely out of my head.

Laura has been to SXSWi a few times before, and she was adamant that I should come with her this year to feed the programming consultant side of my brain. We bought our memberships and booked our hotel last summer. We flew to Austin on the morning on March 8, the day before the conference started, which turned out to be a good idea in several ways, the first of which was entirely accidental. We ran into our good friend Scott Smith of Chicago magazine in the departure lounge at Midway that morning. With him were Andrew Huff of Gapers Block and Steve Prokopy of Ain't It Cool News. We were all on the same flight, and we ended up riding the bus from the airport into Austin together and all trekking to Frank for lunch (the only time that weekend we were able to get in, incidentally). We were also able to go to the convention center that afternoon and pick up our badges in fairly short order. The next day, lines at registration were a couple of hours long.

Venison sausage at Frank The panels themselves were varied and interesting. I attended discussions of augmented reality, artificial intelligence, smarter algorithms for pinch-and-zoom on touch interfaces, social/local/mobile services, online privacy, and even more abstruse topics. These panels all seem fascinating in retrospect, though I'm afraid that at the time most of them suffered from the problem of not quite living up to the promise of their descriptions in the program guide. Very useful stuff that, at worst, got me excited about doing more iOS programming.

There was time for entertainment, too. We made it out to Skinny's Ballroom to see Scott and Andrew (along with 18 other readers) participate in 20x2, an evening of two-minute readings. (They both crushed it. By which I mean they were good.) I saw a hilarious panel on comedy podcasting featuring Kevin Pollak and Doug Benson and others, and I attended Rainn Wilson's (sadly hit-and-miss) presentation about his spirituality site Soul Pancake. I managed to get into my own top pick of events, which was a live taping of Marc Maron's WTF podcast featuring Jeffrey Tambor. Jay-Z at Austin City Limits Live But it was Laura who scored the coup, using her Amex membership to get us a free pair of tickets to a special Jay-Z concert at Austin City Limits Live. ("HOVA! HOVA!")

And then, of course, there were the people we got to hang out with. We had dinner with our old friends Donna and Tad, who left New York for Austin even before Laura and I left for Chicago. I saw Stina Leicht—author of the new And Blues Skies from Pain, and with whom I share an agent—a couple of times. Welcome to 6th Street We ran into Rik Catlow, an artist we both used to work with well over a decade ago and whose work hangs on our wall, and Erin Dorr, whom Laura used to work with. And then there was that epic night with Scott and Andrew and Matt Wood and Paul M. Davis that started outside a journalism party and traveled through the Hilton bar on its way The Jackalope and a pedicab and shouted advice from a homeless man before it blacked out in a stupor. The less said about that, probably the better.

In any case, SXSW was a great time, worthwhile from both a personal and a professional standpoint. I hope to go again next year, although I'll be tempted to add a film badge on top of the interactive...

A full set of my photos from SXSW is here.


Crossposted from Inhuman Swill


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William Shunn
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